West Virginia Health Right
84 Agency has worked with West Virginia Health Right, the Mountain State’s largest free and charitable clinic, since July 2021 to expand the organization’s brand and increase awareness of its programs and services, particularly within underserved communities. Throughout our partnership with West Virginia Health Right, we have developed and executed multiple wide-reaching advertising campaigns, including a campaign for the clinic’s mobile dental unit that helped improve patient utilization by 78%, and, most recently, a campaign to raise awareness about available birth control and family planning services amongst teenage girls.
We also redesigned the organization’s website within the new, expanded brand and updated the content.
Mobile Unit Wrap
We designed this vehicle wrap to reflect the community. With the red angled shapes, we started to build a distinct visual style for WV Health Right. When the vehicle was ready, we launched a campaign to raise awareness.
Volunteer Appreciation Dinner
For the annual Volunteer Appreciation Dinner, we designed invitations, programs, event signage, and promotional materials likes a social media plan and ads.
Invitation
Program
Social Media Graphics
Care in Action Expansion Campaign
We created an eight-page fundraising booklet, webpage, and custom donation form to reach donors for WV Health Right’s building expansion campaign.
COVID Testing and Vaccines Awareness
We created bus shelter ads, a billboard, brochures, flyers, door hangers, direct mail post cards, and magnets to create awareness of WV Health Right’s new West Side Clinic and the COVID testing and vaccinations offered there for free.
Bus Shelter Ad
Magnet
Billboard
Flyer
Annual Report
We launched WV Health Right’s first annual report with stories about COVID, the volunteer of the year, and an outline of the organization’s finances.
Mobile Dental Outreach
To recruit patients for WV Health Right’s mobile dental clinic, we created social media ads, a billboard, and a direct mail post cards to advertise across the region. On each piece, we made it clear how patients could make an appointment. We also made the intake forms fillable PDFs that patients could download from the Health Right website, and created a new appointment card to ensure follow-up visits.
Mailer
Appointment Card
Billboard
Community Wellness Center Grand Opening
We created awareness about the WV Health Right’s CommUNITY Wellness Center with a social media campaign, billboard, and ribbon-cutting event.
Invitation
Billboard
Social Media Graphics
