Center for Resilient Communities Invitational Brochure
The West Virginia University Center for Resilient Communities is a learning laboratory, a field station, an experimental space and a makeshop for action and transformation committed to learning from those who are laboring in the fields of social action.
When the center launched, its leadership asked 84 Agency to craft an invitational document to create awareness of and connection with the center.
As part of West Virginia University (WVU), the center had to follow its brand guidelines, but wanted to express its own unique voice in order to speak directly to its target demographic.
The invitational brochure we created captured the spirit of social action using WVU’s branding and with messaging written specifically for the center.
In order to show our client how the custom brochure would function, we created and photographed a maquette for their review.
By taking a unique approach to using WVU brand elements, we were able to maintain brand consistency while creating a visual style specifically for the center.