Your work matters.
Right now, carrying it feels heavier than it should.
Uncertainty is the thing.
Not knowing what comes next.
How long will the money last?
Are the right people listening?
The need for your work doesn’t pause, so you don’t pause.
You show up. You serve. You make the case. Again, again, again.
You do the job because it’s the job. Because you care. Because people are counting on you.
All you can do is take the next step. Even if you don’t see it yet. It’s there.
For well over a decade we’ve been working hard in Appalachia, helping mission-driven organizations say what needs to be said in a way that makes people listen.
Are you making people stop and listen?
Use our Open Ground framework to see where you stand.
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Where common ground is about agreement, Open Ground is about connection. It is about navigating different perspectives and framing ideas in ways that reach people where they are. It helps organizations communicate with clarity, and build trust without asking anyone to compromise who they are. Download to learn more.
The New Non-Negotiables:
Clear messaging
You know who you are, what you do, and why it matters. Does your audience?
Mission that resonates
Can you connect your mission to this present moment? Is it urgent, relevant, and impossible to overlook?
Stories people can’t ignore
The truth, facts, and lessons will never be enough. Do you know how to move people?
